1. Introduction & Data Controller
SELECT HOMEWARES LTD (“we”, “us”, “our”) is the Data Controller for any personal information you provide when visiting our website, purchasing goods, contacting our support or interacting with our brand.
If you have privacy enquiries, contact us at: [insert your business email]
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. It explains how we collect, use, store and share your personal data, plus your legal rights over that data.
2. What Personal Data We Collect & Legal Basis
We only process your personal data where we have a valid legal basis under UK GDPR.
A. Data collected to perform a contract with you
Information: Full name, billing/delivery address, telephone number, email address, order details, payment reference identifiers (we do NOT store full card details).
Purpose: Process your orders, arrange delivery, respond to order queries, administer refunds/returns under consumer law.
B. Data collected under our legitimate business interests
Information: IP address, device type, browser information, website browsing activity, clicked links, marketing open/click data.
Purpose: Analyse website performance, fix technical issues, understand customer preferences, improve our products and site experience.
You have the right to object to this processing at any time (see Section 7).
C. Data collected with your explicit consent
Information: Email address / mobile number for marketing newsletters, promotional offers.
Purpose: Send targeted brand updates, discounts and new product announcements.
You may withdraw your consent at any time by clicking the unsubscribe link in our emails or emailing our support address.
Special Category Data
We do not intentionally collect sensitive special category data (health, ethnicity, religious beliefs, biometrics etc.). If you voluntarily submit such information to us, we will only retain it to resolve your specific query.
3. How Long We Keep Your Personal Data
We retain personal data only as long as necessary for the purpose it was collected:
Order & transaction records: Held for 6 years after your last purchase, to satisfy UK tax, accounting and consumer legal obligations.
Marketing contact details: Stored until you opt out of communications or submit an erasure request.
Website analytics / cookie data: Retained per our separate Cookie Policy limits.
4. Who We May Share Your Data With
We only pass your personal data to third parties where required to fulfil our services, with strict data protection safeguards in place:
- Delivery / logistics providers to dispatch your orders
- Secure payment service providers to process transactions
- IT hosting, email and website analytics processors
- Legal authorities, courts or regulators: If we have a legal obligation to disclose your data by law.
We will never sell your personal data to third-party marketing companies without your separate, clear consent.
5. International Data Transfers
If your personal data is transferred outside of the United Kingdom, we will ensure adequate protection is in place – such as UK Standard Data Protection Clauses approved by the ICO. You can request a copy of these safeguards by contacting us.
6. Your Rights as a Data Subject
Under UK GDPR you hold these legal rights:
- Right of Access: Request a copy of all personal data we hold about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete personal information.
- Right to Erasure (“Right to be Forgotten”): Request deletion of your data where our legal basis no longer applies, or you withdraw consent/object to legitimate interest processing.
- Right to Restriction of Processing: Ask us to pause processing your data in specific circumstances.
- Right to Data Portability: Receive your contract/consent-based personal data in a machine-readable format, or request transfer to another controller where feasible.
- Right to Object: Object to processing based on our legitimate interests or direct marketing activity.
- Rights around automated decision-making: We do not carry out significant solely automated decisions using your data.
To exercise any right, send a written request to our contact email. We may ask for identity verification to protect your data security. We respond to valid requests within 1 month; complex requests may be extended by a further 2 months with prior notice to you.
7. Cookies
Our website uses cookies and similar tracking technologies. Full details of cookie types, purposes and how to adjust your preferences are set out in our standalone Cookie Policy, linked in the footer of our website.
8. Changes to this Privacy Policy
We may update this policy to reflect changes in our data handling activities or new legal requirements. Material updates will be published on our website homepage or privacy policy page. Your continued use of our website and services after publication of revised terms means you accept the updated policy.